How to Get the Most Out of Your Manufacturers’ Representative Agency

Sales is the lifeblood of your business. As a result, you may consider turning to a manufacturers’ representative agency that can provide you with high-quality, experienced sales reps to sell your company’s products.

Working with a manufacturers’ representative agency is much more economical than boasting an in-house sales force, and can help boost sales and fuel your company’s growth in the long-term.

But to see the maximum benefits, there are important steps that must be taken to ensure you’re getting the sales results you not only need, but expect. With this in mind, here are a variety of a tips to keep in mind when working with an agency and its sales reps.

Clarify Expectations

From the get-go, it’s important to clarify your expectations with any manufacturers’ representative agency you choose to partner with. Clearly explain the sales goals you’re looking to achieve and how you expect individual sales reps to perform.

This will ensure your expectations and that of the manufacturers’ representative agency are perfectly aligned, increasing the chances that your desired results will be achieved.

Provide Ongoing Feedback

Any manufacturers’ representative agency worth its salt will want to ensure you’re happy with their service. And as a result, they should be open to ongoing feedback.

Be sure to meet often with your agency to provide ongoing feedback on individual sales reps and overall results. This will ensure any issues or challenges that arrive are solved quickly, before a major letdown occurs.

Hold Your Agency Accountable

If the manufacturers’ representative agency you’re working with promises certain results but then doesn’t deliver, this is a red flag. If the agency has made a promise or guarantee, don’t be afraid to hold them accountable to that claim.


At Hexis, we have developed a highly technical and knowledgeable team of representatives that can capitalize on product synergies to maximize your opportunities, market your products through newly identified distribution channels, provide technical training for on-site and off-site situations, and participate in collaborative sales calls to share knowledge and further build successful relationships with your end customers.

For more information on how Hexis’ dedicated industrial manufacturers’ representatives can improve your bottom line, visit, call 6128041143, or email





” Per your recommendations and support, we doubled our production and will name this tool after you. ”

– Dave B,

“ We see a lot of reps and only give the good ones like yourself opportunities! Your team and suggestions always work and we really like the way you learn about our business. ”

– Randy S

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“ Andrew’s insight and contributions have been invaluable to us in achieving success with some very difficult projects over the years. ”

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“ Andrew, if you rep it, we’ll sell it! ”

– A Local Distributor,

“ Andrew and his team have been a huge asset for Hardinge Workholding!
Hexis has helped us to target customers with Hardinge’s new product lines. With Hexis’ local market knowledge and customer relationships, Hardinge has seen solid sales growth and market penetration. ”

–  Ryan E,

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